The high popularity of pigment printing is mainly due to easy application and fixation and the suitability of the process for widely different fibres and blends. A great variety of substrates can be printed using a single range, complex equipment, such as steamers and washing ranges, are not required if using the direct printing method.

Furthermore, pigment prints have light fastness properties largely comparable with those of vat dyes, similar results, however, being achieved with considerably simpler application procedures.

However traditional pigment printing has the disadvantages of poor rubbing fastness, harsh handle and unmatchable brilliancy of dyestuff printing. Neoviprint complete pigment printing system gives:

• Super soft handle and Better fastness
• More brilliancy

Pigment Printing is well known for :

• Simple handling easy Fixation, no washing off is necessary. In direct printing there is no back staining to the white ground
• Cheap and productive process